Dr. Neha Bhardwaj

About

Dr. Neha Bhardwaj teaches courses in the area of Marketing; with her total academic experience spanning over a period of more than 9 years. Her research interests lie in the domain of consumer behavior, evolving consumer trends, and the impact of new technology and media. Dr. Bhardwaj has also actively contributed to various training programs, including Senior Leadership Programs, Management Training Programs, Competency and Management Development Programs for paramilitary and police officers, government officers and corporate executives. Prior to joining FMS, she was associated with the Indian Institute of Management (IIM), Rohtak for a period of approximately 3 years on a permanent role.

Journal Publications

• 1. Dash, S., Ranjan, S., Bhardwaj, N., & Rastogi, SK. (2023). Workplace Ostracism: A Qualitative Enquiry. Personnel Review.  (Scopus Indexed / ABDC Category – A / Q1 Quartile / Impact Factor – 3.228)
• 2. Kaur, J., Bhardwaj, N., Fernandes, R., Vidya, V., & Farooqui, N. A. (2022). A meta- analytical study on the role of religiosity on purchase intention in the theory of planned behavior. Journal of Islamic Marketing.  (Scopus Indexed / ABDC Category – B / Q2 Quartile)
• 3. Vishnoi, P., Bhardwaj, N., & Vohra, A. (2022). Marketing at the Bottom of the Pyramid: Literature Review and Future Research Agenda. International Journal of Consumer Studies.  (Scopus Indexed / ABDC Category – A / ABS Listing: 2 / JCR Impact Factor: 7.096)
• 4. Kaur, J., & Bhardwaj, N. (2021). Their Control will make or break the sustainable clothing deal – A study of the moderating impact of Actual Behavioral Control on the Purchase Intention – Behavior gap for sustainable clothing in India. Australasian Accounting Business & Finance Journal.  (Scopus Indexed: NA / ABDC Category – B / ABS Listing: 1 / Impact Factor: 0.361)
• 5. Vohra, A., & Bhardwaj, N. (2019). Exploring Active Participation in Virtual Communities and the Role of Community Benefits - An Empirical Study of University Students in India. Global Business Review.  (Scopus Indexed / ABDC Category – C / ABS Listing: 1 / Impact Factor: 0.45)
• 6. Vohra, A., & Bhardwaj, N. (2017). From active participation to engagement in online communities: Analysing the mediating role of trust and commitment. Journal of Marketing Communications, 1-26.  (Scopus Indexed / ABDC Category – B / ABS Listing: 1; Q1 Quartile / Impact Factor: 0.904)
• 7. Bhardwaj, N. (2019). An Empirical Assessment of the Role of Consumer Characteristics in Influenacing Active Participation in a Social Media Community. International Journal of Management & Social Sciences, 5(5), 321-333.
• 8. Vohra, A., Bhardwaj, N., & Chhabra, N. (2017). Role of Social Media in Building Brand Trust. MAIMT Journal of IT & Management, 57-73.
• 9. Halan, D., & Bhardwaj, N. (2013). No Easy Day for FDI in Multi-Brand Retail. Pacific Business Review International.

Conference / Seminar / Workshop

• 1. Presented a paper titled “e-WOM on Social Media: An Empirical Investigation in the Emerging Market Context” at the 3rd Summer Seminar in Marketing organized by the Faculty of Management, University of Warsaw, Poland (July, 2018)
• 2. Presented a paper titled “e-WOM on Social Media: Evidences from Emerging Markets for e-Commerce Platforms” at the Advances in Theory & Practice of Digital Marketing organized by the School of Management, Swansea University (July, 2018)
• 3. Presented a paper titled “Content Creation on Social Media - An Exploratory Study of e- Commerce Firms in India” at the 6th AICC Conference held at the Department of Commerce, University of Delhi in association with the Academy of Indian Marketing (January, 2018).
• 4. Presented paper titled “Engagement with online communities: Role of community commitment and active participation” at IIM-NASMEI Summer Marketing Conference, held at IIM – Indore (July, 2017)
• 5. Attended a Seminar on “Teaching with Simulations” organized by SPJIMR and Harvard Business Publishing (April, 2017)
• 6. Attended one-day International Multi-disciplinary Pitching Research Workshop (IMPRW) Jointly led by Prof. Robert Faff, University of Queensland Business School and Dr. Geeta Dupatti, Waikato Management School, organized by Faculty of Management Studies, University of Delhi (September, 2016)
• 7. Presented paper titled “Virtual Communities on Social Networks & the Indian Consumer - A Netnographic Study” at the 6th IIMA Conference on Marketing in Emerging Economies (January, 2015)
• 8. Presented a paper titled “Customer Orientation - An Antecedent to Customer Loyalty” at the 6th International Conference on Excellence in Research & Education at IIM Indore (May, 2014)
• 9. Presented paper titled “Carrefours & Kiranas can Co-exist” at the 5th National Conference on Contemporary Issues in Business organized by Apeejay School of Management, New Delhi (October, 2012)
• 10. Presented a poster tiled “Use of Data Analytics in Indian Politics” at the 2nd IIMA International Conference on Advanced Data Analytics, Business Analytics & Intelligence (January, 2011)
• 11. Presented a paper titled “Impact of Viral & Drip Marketing in Modern Era: An Empirical Study of Youngsters” at the International Conference on Strategic Marketing of Consumer & Technology Products held at the University Business School (Panjab University Regional Centre, Ludhiana) (December, 2010)

Research Interests

• 1. Consumer Behavior
• 2. Technology and Consumer Behavior
• 3. Bottom of the Pyramid
• 4. Marketing Policy