Dr. Neha Bhardwaj

About

Dr. Neha Bhardwaj teaches courses in the area of Marketing; with her total academic experience spanning over a period of more than 9 years. Her research interests lie in the domain of consumer behavior, evolving consumer trends, and the impact of new technology and media. Dr. Bhardwaj has also actively contributed to various training programs, including Senior Leadership Programs, Management Training Programs, Competency and Management Development Programs for paramilitary and police officers, government officers and corporate executives. Prior to joining FMS, she was associated with the Indian Institute of Management (IIM), Rohtak for a period of approximately 3 years on a permanent role.

Work Experience

• 1. Faculty of Management Studies (April 2023 Onwards)
• 2. Indian Institute of Management (IIM), Rohtak (July 2020 - April 2023)
  • Courses Taught: Marketing Theory, Meta Analysis & SLR (Doctoral), Marketing Management, Consumer Behavior, Services Marketing, Retail Management (PGP), Advertising (IPM / UG)
  • Administrative Responsibilities: Area Chair (M&S Area), Co-Chair - Integrated Program in Management (IPM), Co-Chair - Long Duration Executive Education Programs
• 3. Sharda University (August, 2017 - July, 2020)
  • Courses Taught: Marketing Management, Research Methods, Consumer Behavior
• 4. Apeejay Stya University (August 2012 - February 2013)
• 5. Lovely Professional University (July 2010 - April 2012)

Journal Publications

• 1. Sharma, D., Bhardwaj, N., & Sreen, N. (2025). Consumer Vulnerability: its impact on ethical perceptions and brand love towards online retail from a stimulus-organism-behaviour-consequence perspective. International Journal of Technology Marketing. (Scopus Indexed / ABDC Category – C / Q4 Quartile / Impact Factor – 0.228)
• 2. Dash, S., Ranjan, S., Bhardwaj, N., Rastogi, SK. (2023). Workplace Ostracism: A Qualitative Enquiry. Personnel Review.  (Scopus Indexed / ABDC Category – A / Q1 Quartile / Impact Factor – 3.228)
• 3. Kaur, J., Bhardwaj, N., Fernandes, R., Vidya, V., & Farooqui, N. A. (2022). A meta- analytical study on the role of religiosity on purchase intention in the theory of planned behavior. Journal of Islamic Marketing.  (Scopus Indexed / ABDC Category – B / Q2 Quartile)
• 4. Vishnoi, P., Bhardwaj, N., & Vohra, A. (2022). Marketing at the Bottom of the Pyramid: Literature Review and Future Research Agenda. International Journal of Consumer Studies.  (Scopus Indexed / ABDC Category – A / ABS Listing: 2 / JCR Impact Factor: 7.096)
• 5. Kaur, J., & Bhardwaj, N. (2021). Their Control will make or break the sustainable clothing deal – A study of the moderating impact of Actual Behavioral Control on the Purchase Intention – Behavior gap for sustainable clothing in India. Australasian Accounting Business & Finance Journal.  (Scopus Indexed: NA / ABDC Category – B / ABS Listing: 1 / Impact Factor: 0.361)
• 6. Vohra, A., & Bhardwaj, N. (2019). Exploring Active Participation in Virtual Communities and the Role of Community Benefits - An Empirical Study of University Students in India. Global Business Review.  (Scopus Indexed / ABDC Category – C / ABS Listing: 1 / Impact Factor: 0.45)
• 7. Vohra, A. & Bhardwaj, N. (2019). Customer engagement in an e-commerce brand community: An empirical comparison of alternate models. Journal of Research in Interactive Marketing. (Scopus Indexed / ABDC Category – B / ABS Listing: 3; Q1 Quartile / JCR Impact Factor: 10.176)
• 8. Vohra, A., & Bhardwaj, N. (2017). From active participation to engagement in online communities: Analysing the mediating role of trust and commitment. Journal of Marketing Communications, 1-26.  (Scopus Indexed / ABDC Category – B / ABS Listing: 1; Q1 Quartile / Impact Factor: 0.904)
• 9. Bhardwaj, N. (2019). An Empirical Assessment of the Role of Consumer Characteristics in Influenacing Active Participation in a Social Media Community. International Journal of Management & Social Sciences, 5(5), 321-333.
• 10. Vohra, A., Bhardwaj, N., & Chhabra, N. (2017). Role of Social Media in Building Brand Trust. MAIMT Journal of IT & Management, 57-73.
• 11. Halan, D., & Bhardwaj, N. (2013). No Easy Day for FDI in Multi-Brand Retail. Pacific Business Review International.

Chapter Publications

• 1. Vishnoi, P., Vohra, A., & Bhardwaj, N. (2025). Bridging economic, social, and environmental sustainability in BoP markets: An integrated approach. In R. Singh & T. A. Wani (Eds.), Marketing to the Base of the Pyramid (pp. 57–79). Springer, Singapore.

Sponsored Research Projects

• 1. Principal Investigator - Secured a grant (INR 9 Lakh) from Indian Council of Social Science Research (ICSSR) under the Major / Minor Project funding for a minor project focussing on Sustainable Nutrition Gardens, food literacy and well being of the underprivileged (2025 - 2026).
• 2. Principal Investigator - Secured a minor research grant (INR 4 Lakh) under University of Delhi’s Institute of Eminence Faculty Research Programme for exploring social media engagement among the bottom of the pyramid (2024 - 2025).

Executive Education / MDP

• 1. Courses Taught (MBA - PT / Exec.) - Business Marketing, Marketing Research
• 2. Conducted sessions as part of the ‘Management Competency Development Program’ for Jaquar on the following themes: Value Creation & Competitive Advantage, Customer Centric Approach, Optimizing Customer Experience and Digital Transformation & Marketing Landscape (February, 2025).
• 3. Conducted 2 sessions for Dabur on the theme of ‘Metaverse and AI’ under their D-TED series of expert talks (2024).
• 4. Conducted sessions on 'Decision Making and Dealing with Corruption' for officers of the Haryana Police Academy.
• 5. Delivered training for senior officers of the Indo-Tibetan Border Police (ITBP) during their Senior Leadership Development Program
• 6. Facilitated sessions on Effective Communication for the Haryana Police Academy
• 7. Conducted sessions during the managerial training for state officials of the Directorate of Education & Training, Bihar
• 8. Delivered sessions during the MDP on Sales & Competency Development for India Post Payments Bank
• 9. Led a session on Crisis Communication for IPS trainee officers at the Sardar Vallabhbhai Patel National Police Academy

Other Academic Engagements

• 1. Reviewer for Gyanodaya - Centre for Pedagogical Innovation & Publishing at IIM Kozhikode
• 2. Conducted a session on ‘Research Methodology - framing a research question, interdisciplinary research’ for faculty members at Janki Devi Memorial College, University of Delhi.
• 3. Session Chair at the 13th International Conference of Management Cases 2023 held at Birla Institute of Management & Technology (BIMTECH).
• 4. Resource person for the topic ‘Sustainability Communication in Higher Education’ during the 7-day Faculty Development Program conducted by Shyam Lal College
• 5. Track Chair for ‘Consumer Behavior & Retail Management’ Track at the 7th Biennial Conference of the Indian Academy of Management

Workshops Attended

• 1. Attended 2 day Workshop on 'Case Writing & Teaching' organized by ISB, Hyderabad (2025)
• 2. Attended 1-week Workshop on Systematic Review & Meta Analysis organized by ResearchShiksha (2020)
• 3. Attended 1-week 'Teaching with Simulations' seminar offered by SPJIMR & Harvard Business Publishing (2017).
• 4. Attended 1 week FDP on Structural Equation Modelling organized by Birla Institute of Technology (2016)

Conferences Attended

• 1. Presented a paper titled “e-WOM on Social Media: An Empirical Investigation in the Emerging Market Context” at the 3rd Summer Seminar in Marketing organized by the Faculty of Management, University of Warsaw, Poland (July, 2018)
• 2. Presented a paper titled “e-WOM on Social Media: Evidences from Emerging Markets for e-Commerce Platforms” at the Advances in Theory & Practice of Digital Marketing organized by the School of Management, Swansea University (July, 2018)
• 3. Presented a paper titled “Content Creation on Social Media - An Exploratory Study of e- Commerce Firms in India” at the 6th AICC Conference held at the Department of Commerce, University of Delhi in association with the Academy of Indian Marketing (January, 2018).
• 4. Presented paper titled “Engagement with online communities: Role of community commitment and active participation” at IIM-NASMEI Summer Marketing Conference, held at IIM – Indore (July, 2017)
• 5. Attended a Seminar on “Teaching with Simulations” organized by SPJIMR and Harvard Business Publishing (April, 2017)
• 6. Attended one-day International Multi-disciplinary Pitching Research Workshop (IMPRW) Jointly led by Prof. Robert Faff, University of Queensland Business School and Dr. Geeta Dupatti, Waikato Management School, organized by Faculty of Management Studies, University of Delhi (September, 2016)
• 7. Presented paper titled “Virtual Communities on Social Networks & the Indian Consumer - A Netnographic Study” at the 6th IIMA Conference on Marketing in Emerging Economies (January, 2015)
• 8. Presented a paper titled “Customer Orientation - An Antecedent to Customer Loyalty” at the 6th International Conference on Excellence in Research & Education at IIM Indore (May, 2014)
• 9. Presented paper titled “Carrefours & Kiranas can Co-exist” at the 5th National Conference on Contemporary Issues in Business organized by Apeejay School of Management, New Delhi (October, 2012)
• 10. Presented a poster tiled “Use of Data Analytics in Indian Politics” at the 2nd IIMA International Conference on Advanced Data Analytics, Business Analytics & Intelligence (January, 2011)
• 11. Presented a paper titled “Impact of Viral & Drip Marketing in Modern Era: An Empirical Study of Youngsters” at the International Conference on Strategic Marketing of Consumer & Technology Products held at the University Business School (Panjab University Regional Centre, Ludhiana) (December, 2010)