Dr. Garima Gupta

About

Having a total teaching experience of around 24 years, Garima Gupta has taught in both undergraduate and postgraduate courses. Prior to joining FMS, she served as a permanent faculty in the constituent college of University of Delhi

Research

• 1. Research Gate Profile
• 2. ______, ______, Gupta, G., ______ (2023). Prioritizing Factors of Panic Buying Behaviour: A Neutrosophic Analytical Approach. IIM Kozhikode Society & Management Review. https://doi.org/10.1177/22779752231166186 (First published online May 19, 2023), Impact Factor: 1.8
• 3. ________ and Gupta, G. (2022). Impact of Pandemic Communication on Brand-Specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category. Journal of Creative Communications, pp. 1-17, DOI: 10.1177/09732586211067840 (First published January 5, 2022), Impact Factor: 1.5
• 4. Singharia, K. and Gupta, G. (2022). Factors Driving Subscription of Music Streaming Services (MSS): An Integration of Value-adjusted Adoption Model (VAM) and Theory of Planned Behavior (TPB). Journal of Commerce and Business Studies, Vol.
• 5. Gupta, G. and Nagpal, S. (2022). Chatbot for Educational Services: Confirmation and Assessment of Quality Dimensions. IITM Journal of Business Studies (ISSN: 2393-9451), Special Issue, April, pp. 41-49.
• 6. Gupta, G. and _______ (2021). Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis. Vision: The Journal of Business Perspective (MDI-Sage), Vol. 25, No.1 (February), pp. 1-11. https://doi.org/10.1177/0972262921989118 (First published February 1, 2021), Impact Factor: 3
• 7. Gupta, G. and _________ (2020). Green Dimensions, Environment Orientation and Size: Impact Assessment on Operational Performance of Manufacturing Firms. Global Business Review (ISSN: 0972-1509), 1-14, First Published May 13, 2020, https://doi.org/10.1177/0972150920919880.
• 8. ________, Gupta, G. and _____ (2020). The Role of Social Influence and e-Service Quality in Impacting Loyalty for Online Life Insurance: A SEM-based Study. International Journal of Business Excellence (Inderscience Publishers), Vol. 20, No. 3, pp. 322-337, DOI: 10.1504/IJBEX.2019.10019249
• 9. Gupta, G. and __________ (2020). Quality-Satisfaction-Loyalty Linkage and Switching Costs: Findings in the Context of Online Life Insurance. International Journal of Business Excellence (Inderscience Publishers), Vol. 21, No. 1, pp. 1-16, DOI: 10.1504/IJBEX.2019.10019482
• 10. Gupta, G. and Nagpal, S. (2020). Green Attributes and Customer-Based Brand Equity: Synthesis and Examination of Banking Services. NMIMS Management Review (ISSN: 0971-1023), Vol. 38, No.2, pp. 93-109.
• 11. ______ and Gupta, G. (2019). Converging Resources and Co-Producing for Innovation: Evidence from Healthcare Services. European Journal of Innovation Management (Emerald, ISSN: 1460-1060), Vol. 23, No. 3, DOI: 10.1108/EJIM-02-2019-0047.
• 12. Gupta, G. and _____ (2019). Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits. FIIB Business Review (Sage), Vol. 8, Issue 2, pp. 1–11, DOI:10.1177/2319714519843689. First Published May 10, 2019.

Conferences

• 1. Papers presented in National/International Conference: 16
• 2. Gupta, G. and ______ (2019), ‘Embracing New Digital Media for CSR Communication: Understanding the Role and Effectiveness', International Conference on Business and Management on the theme ‘Disruptions in Business- Embracing the Age of Digitalization’, March 29-30, 2019, Delhi School of Management, Delhi Technological University, Delhi.
• 3. Gupta, G. and ______ (2020), ‘Sustainable Consumption and Eco-friendly Options: Learning from Consumer Study’, ICSGR 2020, VIPS, 23rd-24th January.
• 4. ________ and Gupta, G. (2021), ‘Corporate Social Responsibility for Branding: What drives MSMEs?’, 2nd International Conference on the role of ‘Innovation, Entrepreneurship, and Management for Sustainable Development’, OP Jindal University, 27-28th November, 2021.
• 5. ________ and Gupta, G. (2022), ‘Funding and Brand Building: Understanding the Fluid Relationship for MSMEs’, International e-Conference on Advances in Business and Management, Department of Commerce, Shaheed Bhagat Singh College, University of Delhi, 20-21st January, 2022.
• 6. Gupta, G. (2024). Green Adoption and Organization Performance: Assessing the Effect of Environmental Proactivity. Conference on Technology Integration in Management: Enhancing Efficiency and Innovation (ICTIM), IITM, 23rd May, 2024, Delhi.
• 7. _______ and Gupta, G. (2024). Social Media Marketing and Brand Building: Strategies for Small and Medium Enterprises (SMEs), VPSM-ICON 2024 on Digital Intelligence for Sustainable Business Innovation and Economic Diversification, 28th-29th June, Vijay Patil School of Management (DY Patil University), 2024, Mumbai.

Research Interests

• 1. Consumer Behaviour, Retailing, Marketing Communications, Services Marketing, Green and Sustainable Marketing.
• 2. Completed five research projects under faculty research grant received from Research Council and Institution of Eminence, University of Delhi.

Books

• 1. Gupta, G. (2011). Marketing of Services: Quality Dimensions (ISBN: 978-81-7708-256-2). New Century Publications: New Delhi.
• 2. Gupta, G. and ____ (2018). Transforming Management Education (ISBN: 978-93-86453-36-5). Edited. New Delhi Publishers: New Delhi.
• 3. Gupta, G. and Dey, S. (2018). Management Practices in the Digital Age (ISBN: 978-93-86453-37-2). Edited. New Delhi Publishers: New Delhi.

Academic experience

• 1. Member of the various administrative committee of FMS.
• 2. Member of the Managing Committee of University Hostel for Women (UHW)
• 3. Member on the Editorial Board of Amity Business Review and Journal of Business Studies
• 4. Review committee member of Business Analyst, Environmental Research, Engineering and Management, Jindal Journal of Business Research, Metamorphosis, to name a few
• 5. Member of the Review Committee constituted by Hon. Vice Chancellor for the Academic Session-2019-20
• 6. Member of the UGC Committee of Referees in 2023