Dr. Anshu Mehta

About

Anshu Mehta is a marketing faculty whose interest areas are Retail Management, Digital Marketing and Competitive Marketing. Her current research focuses on understanding the technology adaption among consumers, customer experience and measuring willingness to pay and repurchase intention online as well as offline retail. Prior to joining FMS, she has taught courses on Digital Marketing at IIFT, Delhi. She has a vast corporate experience of over 10 years and has worked in Retail sector with corporates like Reliance Retail Ltd and WALMART.

Journal Publications

• 1. “Impact of barriers of value co-creation on consumers' innovation resistance behavior: Investigating the moderation role of the DART model”, Technological Forecasting and Social Change, 184:122033 . DOI: 10.1016/j.techfore.2022.122033
• 2. “Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation”, Journal of Retailing and Consumer Services 64(1):102798); DOI: 10.1016/j.jretconser.2021.102798
• 3. “Co-creation: Interface for Online Affective Experience and Repurchase Intention”, International Journal of Business and Economics. https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.20-2/pdf/vol_20-2-4.pdf
• 4. “E-Satisfaction Estimation-A Comparative Analysis Using AHP and Intuitionistic Fuzzy TOPSIS”, Journal of Cases on Information Technology. DOI: 10.4018/JCIT.2019040105.
• 5. “Impact of Chatbots in Transforming the Face of Retailing- An Empirical Model of Antecedents and Outcomes”. Recent Advances in Computer Science and Communications/Recent Patents on Computer Science). DOI:10.2174/2213275912666190809110804.
• 6. “Evaluating Satisfaction Level of Grocery E-Retailers Using Intuitionistic Fuzzy TOPSIS & ECCSI Model”. IEEE Xplore. https://ieeexplore.ieee.org/document/8286019/; DOI: 10.1109/ICTUS.2017.8286019
• 7. “Managing Customers Online Recovery – An Insight for E-Retailers Using Conjoint Analysis”. IEEE Xplore. https://ieeexplore.ieee.org/document/8480207; DOI: 10.1109/CIACT.2018.8480207
• 8. “Evaluating Niche E-commerce Indian Retail Websites: User Perspective”. International Journal of Innovative Technology and Exploring Engineering). ISSN: 2278-3075. https://www.ijitee.org/download/volume-8-issue-9; DOI: 10.35940/ijitee.H7008.078919
• 9. “Fuzzy DEMATEL Approach to identify the factors Influencing Efficiency of Indian Retail Websites”. Published in Springer Publication (Strategic System Assurance and Business Analytics) https://link.springer.com/chapter/10.1007/978-981-15-3647-2_6; DOI: 10.1007/978-981-15-3647-2_6
• 10. “Impact of Social Media on Society- Analysis and Interpretation”. Published in Springer Publication (System Performance and Management Analytics). https://link.springer.com/chapter/10.1007%2F978-981-10-7323-6_29; DOI:10.1007/978-981-10-7323-6_29

Conference/Seminar/Workshop

• 1. “9th Academy of Indian Marketing (AIM) – American Marketing Association (AMA) Sheth Foundation Doctoral Consortium” June 2021 through virtual mode.
• 2. “Consumer Preference Analysis for Websites Using e-TailQ and AHP”. Presented at International Conference on Innovations in Sciences, Technology, Engineering and Management conference’ 2017 at Mohali, Punjab.
• 3. “Harnessing Potentials of Social Media in Transforming Businesses”. Presented at International Conference on Science, Engineering, Law & Management, 2017 at Mauritius.
• 4. “Evaluating Satisfaction Level of Grocery E-Retailers Using Intuitionistic Fuzzy TOPSIS & ECCSI Model”. Presented at the IEEE International Conference on Infocom Technologies and Unmanned Systems' 2017 at Dubai.
• 5. “Impact of Social Media on Brand Equity with Special Reference to Young Adults”. Presented at 3rd International Management Conference on Inclusive Growth, Good Governance, Globalization and Green Future, 2017 at FIIB, Delhi.
• 6. “Impact of Social Media on Society- Analysis and Interpretation”. Presented at Joint International Conference on Interdisciplinary Research & 8th International Conference on Quality Reliability, Infocom Technology and Business Operations, 2017 at Amity University, Noida.
• 7. “Managing Customers Online Recovery – An Insight for E-Retailers Using Conjoint Analysis”. Presented at the IEEE 4th International Conference on Computational Intelligence and Communication Technology, 2018 at ABES, Ghaziabad).
• 8. “Impact of Chatbots in Transforming the Face of Retailing- An Empirical Model of Antecedents and Outcomes”. Presented at International Conference on Recent Trends in Engineering, Technology and Business Management (ICRTETBM 2019) at Amity University, Noida.
• 9. “Fuzzy DEMATEL Approach to identify the factors Influencing Efficiency of Indian Retail Websites”. Presented at 9th International Conference on Quality, Reliability, Infocom Technology and Business Operations (ICQRIT 2018), at University of Delhi, Delhi.
• 10. “Evaluating Niche E-commerce Indian Retail Websites: User Perspective”. Presented at Annual Conference of the Emerging Markets Conference Board (EMCB 2019) at IMT, Ghaziabad.

Professional Experience

• 1. Reviewer: for A category Journal: International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Services. Technological Forecasting and Social Change
• 2. Council member for the Haryana State Council - Women's Indian Chamber of Commerce and Industry WICCI.
• 3. Member: Association of Strategic Marketing, All India Management Association