Marketing of Services: Strategies for Success by Global Business Press, New Delhi, 1993, won DMA Escorts Book of the Year Award 1993.
The second book is titled Managing a Service Business Successfully, Global Business Press, New Delhi, 1997.
The third book is named Brand Management: Text and Cases, Excel Books, 2006 (second edition).
Business Studies, National Council of Education Research and Training (NCERT), 2003.
Services Marketing: Text and Cases being published by Pearson Education.
Participated as resource person on the theme “Case Development” in the Faculty Development Programme sponsored by AICTE for recognised institutes held at the FMS, Delhi, Dec 1999.
Participated in the Brand Talk organised by Hutchison Essar Limited and made presentation on “Branding in Future”, held at Sri Fort Auditorium, New Delhi, on Nov 7, 2002.
Presented a paper on the theme “Marketing in the New Economy” at the IT Summit organised by Lal Bahadur Institute of Management, held at New Delhi, April 19, 03.
Made a presentation at the Management Conclave organised by FMS on the theme of “ Myth, Mystique and Branding”, held at New Delhi on Sep 4. 03.
Delivered sessions on ‘Case Development and Solution” at a Faculty Development Program, organised by LBS, Delhi, sponsored by AICTE.
Presented a paper titled ‘Corporate Conscious and Conscience: a Study of Vision and Mission’ at the Marketing Conference on the theme ‘The Holistic Marketing Framework: Enhancing Market Responsiveness’, organised by LBSIM, Delhi, Feb 4-5, 2005.
Presented a paper titled ‘ Experiential Marketing: Reason, Rationale, and Reflections’, at the Marketing Conference 2006 on the theme ‘Experiential Marketing: The Key Differentiator’ organized by LBISM March 2006.
Other Professional Experience:
Courses taught and Launched
MBA (full time and part time)
Marketing of Services (launched in 1997)
Brand Management (launched in 2000)]
Visiting faculty IIM (Lucknow) in the marketing area since 2002.